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How to Use Simple Automated SMS & Email Workflows to Increase Your Booked Call Conversion Rate.
Let’s talk about one of the most powerful, scalable, and automated ways to turn cold leads into paying customers: The Video Sales Letter (VSL) Funnel.
Nov 8, 2024
Words I like:
"The key to setting more appointments isn’t just about volume—it’s about value. If your prospect doesn’t see the meeting as a solution to their problem, they won’t show up." — Alex Hormozi
The Video Sales Letter Funnel
Let’s talk about one of the most powerful, scalable, and automated ways to turn cold leads into paying customers:
The Video Sales Letter (VSL) Funnel.
A well-structured VSL does the heavy lifting for you — warming up leads, handling objections, and selling your offer 24/7.
A VSL Funnel isn’t just about slapping a video on a page and hoping people buy.
It’s about strategically guiding your leads through a journey that builds trust and moves them toward a decision.
Booking calls is one thing — but getting prospects to actually show up is another game.
No-shows and last-minute cancellations can kill your sales pipeline and cost you thousands in lost revenue.
But with the right automation, you can increase your show-up rate and even close deals before the call happens.
In this document, I’ll break down the exact SMS & email workflows you can use to increase your booked call conversion rate by 187% or more.
See diagram below.
Anyone can put together a video and structure a funnel that goes
Optin
Survey
Calendar
Thank You
It's so basic and almost every coaching program I’ve been through has their own rendition of the call appointment funnel.
So today we will not only be breaking down the VSL framework, but the email automation that helps increase show rate to 65% or more.
Step 1: The Video Sales Letter (VSL) Itself
This is the core of your funnel.
A great VSL grabs attention in the first 5 seconds, keeps people engaged, and makes them feel like they’re finally hearing the solution they’ve been searching for.
We want the whole video to be between 4-7 minutes.
The goal is to sell the PHONE call, not the offer itself.
Here’s how it’s done.
Step 1: [HOOK] Call Out Target Audience + Core Desire + Unique Mechanism
Step 2: [PROOF] Mention your results or your clients results
Step 3: [OFFER] What Are You Going To Do For Them?
Step 4: [ORIGIN STORY] Share How You Got Started + What You’ve Accomplished
Step 5: [CLIENT WINS] Share who’ve you’ve helped
Step 6: [HANDLE OBJECTIONS] Why would someone look at your method and not get started?
STEP 7: [OFFER] Reiterate how you can help
STEP 8: [CTA] Tell them exactly what to do next
OPTIONAL: Testimonial Reel
Step 2: The Follow-Up Sequence (Most People Ignore This!)
Most people won’t buy immediately, and that’s where follow-up comes in.
The money is in the follow-up.
Reminder Call & SMS Sequence – Once someone opts in, don’t just rely on email.
Have an automated SMS and call sequence to remind them to:
Watch the VSL if they haven’t yet
Book a call (if that’s your CTA)
Show up for the call they scheduled
Email Nurture Sequence – Over the next few days, send value-driven emails to reinforce your offer, handle objections, and build more trust.
Sequence #1: The Confirmation Sequence
Goal: Ensure your lead remembers the appointment and commits to showing up.
Immediately after booking – Send an SMS + email confirming the date, time, and link. Make it personal.
Ask for the ‘YES’.
Example SMS:
"Hey [First Name], this is [Your Name] — just confirming our call on [Date/Time]. Reply ‘YES’ to confirm your call. Looking forward to it! Here’s the link: [Insert Link]. See you soon!"
48 hours before the call – Reminder email & SMS with expectations for the call.
24 hours before the call – Reminder email & SMS with expectations for the call.
1 hour before the call – SMS reminder with the link again.
Bonus Tip: Let them know rescheduling is better than ghosting!
Step 2: The Pre-Call Nurture Sequence
Goal: Build trust and get them excited for the call.
Your lead is more likely to show up (and buy) if they see value before the call. You can use training videos, PDFs, and even your social media channels.
Send a case study or success story – Show them what’s possible.
Share a quick-win tip – Give them something valuable upfront.
Reinforce why they booked – Remind them of the problem they want to solve.
Example Email:
"Hey [First Name],
Excited to chat tomorrow! In the meantime, here’s a quick 2-minute video showing how [Client Name] used this exact strategy to [Desired Result].
Looking forward to helping you do the same!
[Your Name]"
Step 3: The NO-SHOW Follow-Up Sequence
Goal: Convert missed calls into bookings & close deals faster.
If they no-show, don’t just let them disappear. Follow up!
1 hour after a missed call – SMS & email with a reschedule link.
Next day – Follow up again with an incentive.
3 days later – Another case study or value video with a reminder to book a call.
7 days later – Final follow-up before moving them to a long-term nurture sequence.
Step 4: The Did Not CLOSE Sequence
For those who DID show up, but did not close:
Send a thank-you message immediately and a proposal.
If they didn’t buy, always get a second call on the calendar if it was just objections and not a flat out no.
Continue nurturing them with value-driven emails/SMS over the next few weeks.
Move to a 20 day sequence with your best values, insight and case studies.
Final Thoughts
With these simple automated workflows, you’ll:
Reduce no-shows & wasted time
Keep prospects engaged & excited before the call
Increase conversions without extra manual work
These sequences keep prospects moving through the pipeline, nurturing them with every touchpoint.
Want to Plug This System Into Your Business Today?
Most businesses struggle to get people from “booked” to “showed up” to “closed.”
These automated workflows solve that problem for you—saving you time, money, and energy.
If you’re tired of no-shows and lost revenue, we’ll help you install these exact automations so you can close more deals on autopilot.
Click here to see if these systems are right for your business.
Let’s make sure every booked call turns into real revenue.
Til next week,
Nina Brennan
Scaling Lean
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